I looked at the Bacardi and Corona banners, the both of them required some interaction from the user. The Bacardi ad had an interactive guitar and the Corona ad displayed a bottle underwater and prompted the user to grab it. When the user tries to grab the bottle, the mouse pointer is then taken away by multiple sea creatures.
Interactive ads such as these seem to be the most successful, granted I don't pay attention to any banner when I'm on a website, but of the banners I observed on Bannerblog, I payed the most attention to the interactive ones. There were a few simple banners that had a simple animation of a moving image, and those required no user interaction. In fact, I forgot what most of those banners were about because they were boring. With the interactive banners, it's like playing with a fun iPhone or Android app, it gets the user to actually look more closely at the advertisement since it's like a game for them. If I was to make a banner as a advertisement, I'd want to have some level of user interaction, such as the guitar strings in the Bacardi ad.
Sunday, October 30, 2011
Friday, October 7, 2011
Poetry
http://www.pbs.org/wgbh/poetryeverywhere/uwm/hirsch.html
The first animation that I watched was based on the poem "Branch Library" by Edward Hirsch. This one I really liked because of the smooth and professional looking animation. I really liked how the "long-beaked" boy was made out too look like a bird because of his long nose. His long sleeves were turned into wings and he really looked like a bird from a distance.
One of the techniques from this animation that I'd probably use is horizontal panning. As the boy was flying through the library from left to right, we saw the background moving from right to left. What I would do when showing a moving object is that I would have the object be stationary in the center of the screen while the background is really what's moving. This would give the viewer the illusion of movement.
http://www.pbs.org/wgbh/poetryeverywhere/uwm/wilbur.html
The second animation I watched was based on "Some Words Inside of Words" by Richard Wilbur. What I liked most about this animation was how the words of the poem were constantly displayed and then animated in a certain way that made some letters become detached from others, and then rejoin a different word a few seconds later to finish the poem.
From this animation, I would again use the same panning technique. But in this animation at one point there was a landscape in the background that was faded out a little bit. This made the background seem further away and focused the attention on the characters in the foreground that were brighter. This is a useful technique I'd like to use to make it obvious what the focus of my animation is.
The first animation that I watched was based on the poem "Branch Library" by Edward Hirsch. This one I really liked because of the smooth and professional looking animation. I really liked how the "long-beaked" boy was made out too look like a bird because of his long nose. His long sleeves were turned into wings and he really looked like a bird from a distance.
One of the techniques from this animation that I'd probably use is horizontal panning. As the boy was flying through the library from left to right, we saw the background moving from right to left. What I would do when showing a moving object is that I would have the object be stationary in the center of the screen while the background is really what's moving. This would give the viewer the illusion of movement.
http://www.pbs.org/wgbh/poetryeverywhere/uwm/wilbur.html
The second animation I watched was based on "Some Words Inside of Words" by Richard Wilbur. What I liked most about this animation was how the words of the poem were constantly displayed and then animated in a certain way that made some letters become detached from others, and then rejoin a different word a few seconds later to finish the poem.
From this animation, I would again use the same panning technique. But in this animation at one point there was a landscape in the background that was faded out a little bit. This made the background seem further away and focused the attention on the characters in the foreground that were brighter. This is a useful technique I'd like to use to make it obvious what the focus of my animation is.
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