Banners

I looked at the Bacardi and Corona banners, the both of them required some interaction from the user. The Bacardi ad had an interactive guitar and the Corona ad displayed a bottle underwater and prompted the user to grab it. When the user tries to grab the bottle, the mouse pointer is then taken away by multiple sea creatures.

Interactive ads such as these seem to be the most successful, granted I don't pay attention to any banner when I'm on a website, but of the banners I observed on Bannerblog, I payed the most attention to the interactive ones. There were a few simple banners that had a simple animation of a moving image, and those required no user interaction. In fact, I forgot what most of those banners were about because they were boring. With the interactive banners, it's like playing with a fun iPhone or Android app, it gets the user to actually look more closely at the advertisement since it's like a game for them. If I was to make a banner as a advertisement, I'd want to have some level of user interaction, such as the guitar strings in the Bacardi ad.